Story
Since arriving in Bordeaux in 2014, I have accompanied world-leading luxury brands in fine wine, champagne, spirits, hospitality and watchmaking, helping them define and implement their long-term strategic and creative ambitions.
Since arriving in Bordeaux in 2014, I have accompanied world-leading luxury brands in fine wine, champagne, spirits, hospitality and watchmaking, helping them define and implement their long-term strategic and creative ambitions.
Over this time the luxury sector has grown rapidly, while my vision for its future has evolved.
Over this time the luxury sector has grown rapidly, while my vision for its future has evolved.
The term luxury has become increasingly diluted and debased by marketers, whose claims that it can be abundant and accessible lack coherence and are at odds with my convictions.
The term luxury has become increasingly diluted and debased by marketers, whose claims that it can be abundant and accessible lack coherence and are at odds with my convictions.
Today, an undeniable gulf exists between hijacked and genuine luxury, which is likely to grow wider in the decade ahead.
Today, an undeniable gulf exists between hijacked and genuine luxury, which is likely to grow wider in the decade ahead.
Frustrated and spurred on by deepening industry contradictions, I determined to focus my attention solely on brands and products whose exclusivity is natural rather than artificially induced.
Frustrated and spurred on by deepening industry contradictions, I determined to focus my attention solely on brands and products whose exclusivity is natural rather than artificially induced.
Founder & Strategy Director
My approach is inspired by fine wine, a product that epitomises timeless luxury, and has forever made people dream.
My approach is inspired by fine wine,
a product that epitomises true luxury,
and has forever made people dream.
